This is the 2nd of 31 blog posts that I am going to write in 31 days.
I have worked from home on a full time basis for 6 years now and to this day when I get asked what it is that I do I struggle to find an answer that completely explains exactly what it is that I do. I have told people that I am a web designer, programmer, internet marketer, affiliate marketer and an entrepreneur. If all these job descriptions were famous and dating each other the media would come up with a catchy title to describe them as a couple or if you watch, “The Big Bang Theory”, on t.v. then you will know that Sheldon Cooper and Amy Farrah Fowler were called Shamy when the rest of the cast described them as a couple. So after giving it some thought from now on I am going to call myself a webpromarketuer.
All of the websites that I create, use and design use the WordPress(link opens in new window) content management system (CMS). If you don’t know what WordPress is and have never used it, think of it as the basic structure that the website is built on. From this basic structure you can add new themes to create different designs. If you wanted to install a new theme to make your site look different you can do that and leave it as it is. Your site will look like all the other sites that use the same theme. For example, this site uses a theme called Cafe Pro from StudioPress and you can see what this site initially looked like by clicking this linkhttp://firsttimedad.club/cafe-pro/(link opens in new window). You can see that this site uses this First Time Dad Club website uses the basic structure of the Cafe Pro theme but there have been numerous design changes that make this site unique.
The second part of creating and designing a website are adding small programs called Plugins that add functionality to the website beyond the basics. There are thousands of different Plugins available for free that do almost everything that you can think of from helping you with SEO(Search Engine Optimization) , Analytics, Social Media, image galleries and much more. Integrating these plugins into your site design making them look seamless is just as important as the overall design. More on Plugins here in a little bit.
If I am designing a website for a client the majority of the time the client will provide the initial content for the site. This content consists of everything from images and text to fill the site with information relevant to their company/project. The client will also be responsible for adding content to the site in the future. For the most part though I am designing websites for myself that are designed to create income in a number of different ways.
The fist thing that I must do is find a niche that I want to create a site for. I am going to use one of my sites http://collectiblefigurines.net(link opens in new window) that I am just finishing up as an example. For those that have known me for a while know that this is a niche that I have created a number of different websites for over the years and probably know too much about.
The reason that I created this specific site recently was because for some time now I have been working on and putting the finishing touches on a Plugin that pulls information from eBay, using their API (Advanced Programming Interface), and after telling it what information and products I want it to pull it places it on the site. It is obviously much more complicated than that but that is the overall idea. Last time I counted this Plugin that I wrote consisted of about 12,000 lines of code.
That sounds great Wade but how do you make any money? Well eBay has an affiliate program that pays me whenever someone purchases any of the products that are displayed on the site. I also do something similar with products from all over the web from a number of different companies. Once the websites are complete they need people to visit them in order to make money. Driving traffic is key to the success of any website and I have a number of different ways, including using social media to drive traffic to the sites that I create.
As long as each site that I create generates enough money to double the costs that it takes to run the site year round it is a site that I will keep and maintain until it loses money. Every site that I create doesn’t always make money but there are sites that make more money than I anticipated so it is never a guarantee.
I could go on and on and on about the details and intricacies about being a WebProMarketuer as it is a skill that I have developed over the course of 10+ years. I love what I do and it has provided me with an opportunity to be a stay at home dad! Speaking of which it sounds like it is time for a diaper change!
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